Here to stay

RESPONSIBLE MARKETING FOR BRANDS & ORGANIZATIONS WORLDWIDE | 10.2021

copywriting - concept thinking & doing - creative strategies - editing & revising

Sustainability is hot. And rightfully so. However it still seems difficult to have it work as a commercial catalyst: turning your efforts in terms of environmental and social responsibility into a true & authentic reason to buy. Which brands and / or organizations are willing to close that gap? How do we truly use the power of brands to help people make more healthy, more responsible and more sustainable choices? That’s what I want to know. I am open to team up with anyone having the audacity to find fresh and relevant answers to questions like these.

So say, you are working on a sustainability report that somehow can’t manage to attract the right attention. You still can’t seem to make your ESG related efforts seriously resonate, reaching relevant audiences at scale. Or you simply need creative and strategically driven copywriting, to make your responsible story have the impact it deserves. Maybe consider to hire a guy that once told the world that ‘no Christmas is complete without Knorr’. Just saying: if I can sell that stuff - I might also be able to sell yours.

To have an idea of what kind of challenges I’m thinking of, have a look below. You’ll find a brand model I created for an as yet fictional agency in responsible marketing I am still eager to operate one day.